xxxx Summer Bright Lager

SUMMER BRIGHT LAGER - DIVE INTO SUMMER

Summer Bright Lager is the perfect beer for the Australian Summer. With it’s bright, crisp flavour, taking a sip of Summer Bright refreshes just like diving under your first wave at the beach on a hot summer’s day...

This insight became the single-minded focus of our brand campaign, which relaunched Summer Bright in the Australian market during Summer 2017.

Billboards across the country were flooded with stunning underwater photography, shot by local Australian photographers from each coastal state, including Sydney’s Eugene Tan of Aquabumps.

Working with these local photographers enabled us to place photography in geo-specific locations (for example, ads featuring Bondi Beach were displayed in Bondi), giving the campaign a personal, grassroots appeal - nationwide.

We also created fun online videos, which were shot at various beaches along the east coast of Australia.